Metrotown Notary AEO & GEO Case Study
Future-proofing a notary’s local visibility
See how C&C Idea Lab helped a Burnaby Notary firm appear in both traditional and generative search results—boosting appointment bookings by 26%.
The Challenge.
Metrotown Notary had strong walk-in traffic from its Station Square location but it had limited online reach, so we have recommended 3 primary exposure goals.
Rank higher for “notary public near Metrotown” and “notary public Burnaby.”
Be recognized in AI-driven answer and generative engines (ChatGPT, Gemini, Perplexity).
Create a steady, cost-efficient digital lead funnel.
AEO & GEO
We improved machine-readable clarity via our AEO & GEO method.
Having the complete SEO, AEO & GEO service for the website means that both search engines and AI systems could easily interpret, summarize, and recommend Metrotown Notary’s content.
Implemented comprehensive JSON-LD schema, including Organization, LocalBusiness, Service, FAQ, and Review types to enhance structured understanding.
Optimized headings, internal linking, and semantic HTML for contextual accuracy.
Designed content in a Q&A format, writing concise 40–50 word answers ideal for featured snippets and AI-generated responses.
Created “prompt-friendly” meta titles and descriptions, improving how AI models summarize the brand in generative search results.
As a result, visibility on perplexity and Google Ai Search Preview is Increased.
Appeared in Perplexity and Google AI Search previews for “Notary Public Metrotown.”
Earned four new featured snippets and a 24% lift in click-through rate from question-type queries.
After laying the AEO/GEO foundation, we optimized map-based search.
After laying the AEO/GEO foundation, we expanded local visibility through citation and map-based optimization.
Audited and standardized NAP (Name, Address, Phone) information across 15 platforms (Google Business Profile, Yelp, BBB, Yellow Pages, Apple Maps, etc.)
Built and optimized local citations with consistent categories and geo-targeted keywords.
Localized images, meta tags, and alt text referencing Burnaby landmarks to reinforce regional relevance.
Added conversion tracking for map clicks, call actions, and form submissions to measure ROI.
Enhanced Google Business Profile with services, FAQs, and review schema for trust signals.
Analytics show a 68% increase in organic local traffic in 4 months.
$1,200
Approximate savings per month in paid-ad spend
6
Target keywords gained in Google’s Local Map Pack.
68%
Local organic traffic boost
52%
Boost in appointment bookings
Key Takeaways
Together, these elements create a future-ready visibility engine for local professional brands.
- AEO (Answer & Generative Engine Optimization) establishes AI-level clarity using JSON-LD schema and structured data.
- Local SEO amplifies that clarity through consistent NAP, accurate citations, and local relevance.
- Technical SEO maintains long-term discoverability, ensuring visibility across both search and AI-generated results.
Ready to Optimize for the Generative Web?
C&C Idea Lab helps local service businesses get discovered in both traditional and AI-powered search. We’ll audit your website structure, schema, and local citations to build a 90-day AEO & Local SEO growth plan tailored to you.
Client Impact
“C&C made it easy for clients to find us online. Within weeks we were getting calls from the exact neighborhoods we wanted.”
— Margaret Hsieh Notary Corporation
“C&C helped us turn our online presence from invisible to in-demand. In just a few weeks we were getting steady inquiries from the exact cities we’ve been trying to target for years.”
— Nice Cleaning Company