In 2012, we began with a simple camera, a laptop, and a desire to create. From those early experiments grew a collective of strategists and creators devoted to help shaping brands.
Our Story
We blend global perspectives with local insight to create ideas that resonate across cultures and communities.
We are a team shaped by many cultures and perspectives, each bringing a unique lens to how we see the world. This diversity is more than who we are — it is how we work. It pushes us to challenge assumptions and spark new ideas.
Wayne Kuo
Principal
Anna Morozova
Director, Brand Strategy
Douglas Hsieh
Director, Technology
Mara Zillums
Art Director, Photography
Ugyen Wangchuk
Creative Director, Videography
Joyce Peng
Art Director, Graphic Design
Yvonne Zhao
Art Director, Motion Graphics
Our Principles
Think Big
We dare to dream boldly, build ambitious ideas, take transformative leaps, and embrace meaningful risks.
Together First
We thrive as a team, drawing the best from one another—because no one moves mountains alone.
Be Great
We pursue excellence relentlessly, rejecting mediocrity and never settling for “good enough.”
Honest Voices
We see conflict as a healthy force—fueling innovation, strengthening collaboration, and sharpening ideas.
Act Boldly
We prioritize action over talk, focusing our energy on creating rather than just discussing.
Choose Optimism
We believe positivity opens doors while pessimism closes them. Optimism fuels creativity, possibility, and new ideas.