Affinity Group provides IT Consulting & Recruitment Service to successful clients in a professional environment with a friendly voice. It helps them feel confident, and achieve business objectives efficiently.
Scope
Brand Strategy, Creative Production, Digital Experience Design, Marketing & Growth
Industry
Service
Professional & Personable
Known for helping clients achieve their business goals with clarity and confidence, Affinity needed a brand refresh that reflected both their professionalism and their human-first approach.
Objective
Energize the Brand, Elevate the Experience
The goal was to shift Affinity's identity from conservative to contemporary, without losing trust or credibility. We set out to inject energy into the brand, attract new talent, and better reflect the dynamic nature of the tech and recruiting space.
Strategy
Amping Up the Vibrancy
We revitalized Affinity’s identity through a bold, modern colour palette: pairing red-orange, teal, aqua, and yellow with deep navy neutrals. A refined logo and refreshed typography gave the brand a confident, polished look, while updated photography brought warmth, authenticity, and human connection to the forefront.
Brand Application
About the Real Moments.
From capturing live event footage to showcasing the real Affinity team, we built a visual narrative rooted in connection and credibility. Brand assets spanned digital presentations, social content, and photography direction, all reinforcing Affinity's voice: approachable, expert, and confidently current.
