City Color® is developed in the sunny state of California. City Color® was created with the purpose of giving everyone an opportunity to feel Vibrant. Bold. Beautiful.
Scope
Brand Strategy, Creative Production, Digital Experience Design, Marketing & Growth
Industry
Health & Beauty
Vibrant. Bold. Beautiful.
Our brand refresh brought a more modern, trend-forward edge to City Color's visual identity, while staying true to its inclusive, uplifting spirit.
Objective
A Confident Refresh for a Creative Brand
City Color needed a visual transformation that matched the energy of its evolving audience — bold, expressive, and effortlessly current. The goal was to modernize the brand while keeping it accessible and unapologetically fun.
Strategy
Modern Meets Inclusive
We built a brand system that's as versatile as the people who wear it. Clean lines, expressive textured elements, and a refreshed palette support a confident, contemporary feel. The messaging keeps the focus on individuality, inclusivity, and empowerment.
Brand Application
Beauty That Shows Up Everywhere
We brought the refreshed City Color identity to life across presentation slides, posters, and Instagram content. Designed to captivate both in-person and online audiences, each asset was bold and scroll-stopping. Built to celebrate creativity and connect with a diverse, beauty-loving community.
