Perched at the pinnacle of the Cambie Corridor, Marco Polo redefines the way we work and live.
Scope
Brand Strategy, Creative Production, Digital Experience Design, Marketing & Growth
Industry
Real Estate
Redefining Work & Elevating Life
Located at the highest point of Vancouver’s Cambie Corridor, Marco Polo is a bold new vision for modern living and working. Set in the rapidly evolving Oakridge District, it offers forward-thinking spaces designed for entrepreneurs, creatives, and professionals seeking a smarter, more connected way of life.
Objective
Crafting a Landmark Identity for a Landmark Location
Our goal was to create a brand presence as ambitious and aspirational as Marco Polo itself, one that speaks to innovation and opportunity. The identity needed to resonate with both business owners and future residents in this dynamic, mixed-use community.
Strategy
Sophisticated and Scalable
We developed a design system that balances elegance with impact - crafted to support everything from sales materials to experiential marketing. Through considered typography, refined layout, and elevated visual cues, the brand reflects the architectural ambition of the project.
Brand Application
From Street Presence to Takeaway Touchpoints
We created a diverse suite of brand assets including large-scale signage, custom merchandise, and print brochures. Every element was designed to maintain visual consistency while amplifying the presence of Marco Polo across touchpoints.
