Nice Home Cleaning + Maintenance is dedicated to helping homeowners maintain clean, comfortable, and well-kept living spaces.
Scope
Brand Strategy, Creative Production, Digital Experience Design, Marketing & Growth
Industry
Service
Make cleaning feel nice.
Nice is a home cleaning and maintenance brand built to take the stress out of everyday upkeep. With a clean, modern look and a touch of playfulness, the brand makes professional service feel approachable and easy—because cleaning should feel less like a chore, and more like a fresh start.
Objective
When home care is simple and stress-free.
Our goal was to build a brand that makes home care feel easy, approachable, and a little fun. Nice needed to stand out from the sea of generic cleaning services by blending trust and professionalism with a lighthearted personality that makes people smile.
Strategy
Fresh, friendly & flexible.
We shaped the identity around clarity and warmth, supported by a playful edge. Clean typography and a vibrant colour palette balance with cheerful illustrations and sticker-like icons—bringing in moments of delight while keeping the overall look polished and professional.
Brand Application
Nice is serious about clean, yet playful in style.
From the website and digital campaigns to client touchpoints and branded stickers, the Nice identity feels both modern and approachable. Friendly copy paired with expressive, emoji-inspired graphics adds charm to the brand experience, reminding clients that home care doesn’t have to feel like a chore.
