Solhouse 6035 - Real Estate Marketing, Motion Design & Strategy | C&C IDEA LAB
Bosa Properties introduces Solhouse 6035 in Metrotown — a 50-storey tower designed by acclaimed firm Gensler. Offering stunning views of Central Park, Downtown Vancouver, and the North Shore Mountains, it seamlessly blends nature with elevated urban living.
Scope
Motion Design, Strategy, Growth & Marketing
Industry
Real Estate
Sophisticated Urban Living
For Solhouse 6035, the goal was to create a brand presence that reflected the tower’s elevated, modern lifestyle while highlighting its connection to nature. The identity needed to appeal to discerning buyers seeking sophisticated urban living with access to natural beauty, capturing the dynamic views of Central Park, Downtown Vancouver, and the North Shore Mountains. Every visual element was crafted to reinforce the building’s premium positioning, while maintaining a clean, minimalist aesthetic that aligns with Bosa Properties’ design ethos.
Strategy
Premium Visual System
We followed the brand’s distinctive visual elements to ensure consistency and refinement. This included the subtle pixelated sun graphic, a minimalist palette of lemon yellow paired with neutral greyscale tones, and the use of high-end photography to highlight architecture, interiors, and surrounding landscapes. Layouts were kept clean and balanced, reflecting the seamless integration of nature and urban structure. The strategy emphasized clarity, sophistication, and aspirational appeal, creating a visual system that feels modern, premium, and instantly recognizable to potential buyers.
Brand Applications
Positioned to stand out in the competitive Metrotown market
The Solhouse 6035 identity was applied across both digital and print materials, including email campaigns, digital advertisements, and high-impact print ads. High-quality photography and refined layouts were paired with the tower’s signature minimalist elements to create a cohesive and visually engaging presentation. Every asset reinforced the project’s premium, nature-connected living experience, positioning the brand to stand out in the competitive Metrotown real estate market.