The Westin Bayshore Hotel is a waterfront retreat in downtown Vancouver, BC, offering panoramic views of the marina, mountains, and Stanley Park. Combining resort-style amenities with urban sophistication, it’s a destination for both relaxation and connection to the city.
Scope
Creative Production
Industry
Hospitality
Elevating Wellness Through Storytelling
The high production quality and serene pacing of the video enhances the guest experience by immersing visitors in the brand’s wellness ethos from the moment they enter the hotel environment, reinforcing Westin’s positioning as a leader in hospitality centered on wellbeing.
Objective
Sanctuary of Calm
The video highlights the tranquil poolside area and luxurious sauna facilities, capturing the serene ambiance that invites guests to unwind and rejuvenate. Through warm lighting and fluid camera movements, these scenes convey a sanctuary of relaxation and wellness, emphasizing Westin’s focus on holistic self-care and mindful rest.
Strategy
Showcasing Westin’s Social Spirit
The film’s compelling visual storytelling not only communicates the brand’s wellness values but also highlights Westin’s vibrant social atmosphere. Elegant scenes from the winter gala, the stylish bar, and expertly crafted cocktails showcase the sophisticated yet inviting environment Westin offers for celebration and connection, enhancing engagement and broadening audience reach across digital touchpoints.