Food by Fanta - Restaurant Branding & Web Design Case Study | C&C IDEA LAB
Food by Fanta is a culinary gem nestled in the heart of Langley, BC. This stylish restaurant offers a contemporary dining experience that transcends traditional boundaries.
Scope
Brand Strategy, Creative Production, Digital Experience Design, Marketing & Growth
Industry
Food & Beverage
Bold Flavours. Beautifully Branded.
With a vibrant colour palette and a modern serif typeface, we developed a visual identity that feels refined yet expressive, mirroring the character and creativity of the dishes themselves. Rooted in traditional Thai influences and elevated through a contemporary design approach, the brand was reimagined with greater sophistication, allowing the Fanta personality to shine more vividly and confidently across every touchpoint.
Objective
A Visual Feast to Match the Menu
Our mission was to create a brand that captured the full sensory experience of dining at Fanta. The identity needed to feel as fresh, vibrant, and memorable as the cuisine itself, distinct within a competitive dining landscape while remaining true to the restaurant’s stylish roots. Beyond visual branding, our role extended into full creative production, including extensive photography and videography for the main menu as well as major activations such as Dine Out Vancouver and Fanta’s signature cooking classes. These assets became the foundation for the restaurant’s digital presence, supporting the website design and ongoing social media content to ensure a cohesive and compelling brand experience across the touchpoints.
Strategy
Elevated and Full of Flair
For Fanta, we developed a brand strategy that balanced refinement with vibrancy, ensuring the identity reflected both the restaurant’s elevated atmosphere and the sensory richness of its cuisine. We expanded the colour palette into more saturated, expressive tones inspired by the interior design, introducing additional hues, luminous textures, subtle organic shapes, and layered gradients that visually echo the depth, shine, and complexity of the dishes. Typography was treated as a central storytelling device, combining modern elegance with playful rhythm, to create a system that feels dynamic across digital and print. Every visual decision was guided by the goal of making the brand instantly recognizable, emotionally engaging, and optimized for digital visibility, discoverability, and long-term brand recall.
Brand Applications
Served with Pride
We translated the strategy into a comprehensive suite of brand applications spanning digital, print, and campaign design. This included producing a large volume of social media graphics, directing and designing a full website redesign, and supporting ongoing digital needs such as email newsletter design and web assets for promotions and events. Custom photography and videography content was integrated throughout these platforms to maintain visual consistency and strengthen storytelling. From menu layouts and marketing collateral to online experiences and event promotions, each touchpoint was designed to feel cohesive, polished, and immersive—ensuring the brand remains visually distinctive while supporting marketing performance, audience engagement, and a strong online presence.
